Chef Jacques Pépin To Host 4th Annual Manischewitz Cook-Off

SECAUCUS, NJ —The Manischewitz Company has announced the launch of the 4th Annual Man-OManischewitz Cook-Off, a cooking contest designed to encourage home cooks to challenge themselves in preparing a kosher meal using the new Manischewitz allnatural Broth, made with real chicken and beef.

The contest encourages home chefs to experiment with different ethnic foods and to think of preparing a kosher inspired meal as part of that experience, in the same way people enjoy preparing Japanese, Italian, Mexican, Chinese and other popular ethnic cuisine.

Entrants will compete for a chance to be crowned the “King or Queen of Kosher” and win the $25,000 grand prize package including GE Profile kitchen appliances, cash and more. Five finalists will win an all-expense paid trip to NYC to compete live on March 18 at the Jewish Community Center of Manhattan. The contestants will be judged by an on-site cooking panel consisting of food media and other culinary experts.

This year the cook-off is expected to be bigger and better than ever with legendary acclaimed chef, Jacques Pépin as the celebrity guest of honor who will act as MC, head judge and award prizes.

Pépin is one of America’s bestknown chefs, widely recognized as the host of a number of acclaimed public television cooking series and the author and publisher of 26 cookbooks. “I am thrilled to be a part of the 4th Annual Manischewitz Cook-Off!” said Pépin. “I always encourage people to experiment with new types of ethnic cuisine and products.”

Chef Pepin has created some recipes using the new Manischewitz Broth, which will be available in the recipe section of www.manischewitz.com.

In time for the Cook-Off, The Manischewitz Company has added a new line of readyto serve broths to its extensive portfolio of kosher products, giving contestants additional items to add to your creative recipe. The new Manischewitz Broth line is slow cooked in small batches, with filtered

water added to all natural ingredients of kosher chicken and beef stock to deliver a homemade taste. Manischewitz Broth is packaged in a 14-ounce, easy open, poptop can or a 32- ounce easy to pour reusable carton and is available in three flavors: Chicken, Reduced Sodium Chicken, and Beef. The broths can be found in the kosher and soup section of supermarkets nationwide. Suggested retail price for the can is $1.69 and $2.99 for the carton.

The Manischewitz Cook-Off invites U.S. residents 18 or older to submit an original, easy-to-prepare entrée. All recipes must be original, kosher, include a new Manischewitz Broth product, have no more than a total of eight ingredients and be prepared and cooked in one hour or less. For official contest details log onto www.manischewitz.com and complete the official entry form and submit your recipe online. You can also enter by mail by sending your recipe entry to: Manischewitz Cook-Off, c/o BHGPR, 546 Valley Road Upper Montclair, NJ 07043. All entries must be received by January 31, 2010.

For more information, prize details, rules and regulations, log onto:

www.manischewitz.com