21st Annual Kosherfest 2009 to Showcase Record Number of New Upscale Foods

2009-10-16 / Community

Who would believe Chipotle Chili Aioli sauce, Pomegranate Acai Mints, or Pina Colada Popcorn would be found in the pantries of today's kosher consumer?

They are among more than 120,000 kosher certified items, and additional products are on the way. More than 500 newly kosher certified foods will be introduced at the 21st annual kosher food, beverage, wine and spirits trade show - Kosherfest 2009 - which will be held at the Meadowlands Exposition Center in Secaucus, N.J. October 27 to 28 (www.kosherfest.com). According to the Mintel Research Organization, kosher remains the most dominant feature on new food items and an estimated 40 percent of a supermarket's food products are kosher.

According to Rabbi Eliyahu Safran, V.P. Communications and Marketing for the Orthodox Union (OU) kosher certifying agency, "In the past year there has been significant increase in the number of inquiries and applications by many food companies about OU certification despite the ongoing recession. The companies are well aware that attaining kosher certification can easily increase sales and gain a larger market share. We have particularly noted a spike in applications from every segment of the beverage, baking and organic food categories."

The kosher symbol seems to be everywhere these days, from exotic sauces and convenient heat'n serve foods, to gourmet and customized desserts as well as non-dairy, non-soy and glutenfree products in every food category.

Here's a quick look at some of the kosher newcomers debuting at Kosherfest 2009:

Get Healthy America cheese blintzes with zero trans fats, low sodium and low sugar;

Kolatin-E Real Kosher Gelatin made with real kosher bovine that's parve; SweetNes Enterprises 26 varieties of caramel popcorn (green apple, spicy cinnamon, dark chocolate drizzled, pina colada and more);

LUCK CHEN pre-cooked microwaveable Asian noodles in 5 delicious flavors with no preservatives; Holy Cow! Kosher beef jerky in 4 flavors; Homefree parve, nut-free and allergy friendly cookies;

Custom Candy Concepts - custom cookies, mints, chocolates and pucker pops (which can be customized with your logo, individual photos, etc), Illinois Nut & Candy (handmade chocolate, custom confections, dessert tables, gift baskets and corporate gifts), Ungar frozen pizza dough;

Katz's gluten-free challah rolls, honey muffins and wholesome breads;

Tauber's Best fresh frozen heat and serve salmon pinwheels with Florentine stuffing, fruit medley stuffing and tilapia spicy salmon stuffing, as well as frozen salmon burgers;

MimicCreme, a non-dairy and non-soy glutenfree blend of cashews and almonds cream substitute. Brain Toniq, which touts itself as "the only non-caffeinated "think drink" designed to increase mental focus, function and clarity.

Kosher Valley offers kosher turkeys and chickens raised without the use of antibiotics or animal by-products, and are free to roam in a humanely-raised, stress free environment.

Tulkoff Food Products offers a line of premade bruschetta and tiger sauces and toppings;

Savory Desserts offers ready-to-serve individual pecan pies and petite cheesecakes that are lactose-free; Manischewitz will launch all-natural Ready-To-Serve Broth;

Garlic Expressions debuts 100 percent natural marinade and salad dressing; and of course, there are many, many new top-rated and award-winning wines and spirits from purveyors big and small from Israel to California.

Non food-items for the kosher consumer include: KosherKeepers (plastic food storage containers pre-printed "dairy," "parve," or "meat" in a variety of shapes and sizes).

According to Menachem Lubinsky, coproducer and founder of Kosherfest, "Sales of kosher foods in the past year have increased by double-digits, significantly higher than the U.S. food market in general or for that matter other categories of specialty. Kosher has benefitted from a constantly growing loyal base and the addition of many non-traditional consumers." He credited the nation's food retailers with having the "vision and wisdom to buy into a very dynamic and creative market."

The value of the kosher certified products market is over $200 billion, according to KosherToday, an industry newsletter.

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