Dining (NewsUSA) - If you need espresso to function in the morning, it might be time for a wake-up call. A good night's sleep allows people to wake up feeling energized, but over 70 million Americans still struggle to get enough zzzs.

Poor sleepers now fuel a $20 billion worldwide sleep aid market. But popping pills can cause unwanted side effects. Over half of all insomniacs worry about sleeping pill addictions.

Most grocery stores stock herbal teas that claim sleep-inducing properties, and bath stores sell lavender-scented pillow spritzers.

Dreamerz Foods (www.dreamerz.com) is a new generation of sleep solutions that are all-natural, but backed with science. They offer a natural alternative to pharmacueticals that is proven more effective than mom's chamomile tea and warm milk. For Americans looking for a better night's sleep without a prescription, Dreamerz may help satisfy sweet-tooths, while also promoting healthy sleep.

Dreamerz launched two soothing, dairy-based, sleep dessert beverages last year. Chocolate S'nores and Vanilla Van Winkle, contain all-natural ingredients scientifically proven to reduce stress and promote relaxation, Lactium (a milk protein) and melatonin. As part of a nightly before-bed ritual, the drinks can help promote regular sleep cycles.